How I helped my clients make meaning:

Digital Presence Strategy & Content Creation

Future Horizon

I shaped and managed Future Horizon’s digital presence, ensuring a cohesive and compelling brand identity across multiple platforms. My role encompassed strategic storytelling, audience engagement, and content development, all designed to strengthen the brand’s impact and community connection.

Through a combination of thoughtful strategy and impactful storytelling, I helped Future Horizon cultivate a strong, authentic, and engaging digital presence.

    • Digital Presence & Content Strategy: Led the brand’s online presence across social media, newsletters, and community platforms, crafting strategies that aligned with its mission and voice.

    • Social Media Management: Created and executed content calendars, campaign strategies, and audience engagement initiatives, fostering growth and brand visibility.

    • Newsletter Strategy & Execution: Curated, wrote, and edited compelling newsletter content, enhancing brand loyalty and audience retention through storytelling-driven email campaigns.

    • Cross-Platform Consistency: Maintained a unified brand narrative by ensuring messaging, storytelling, and design aesthetics aligned across all digital channels.

    • Data-Driven Growth: Implemented performance analytics to measure content impact, refine strategies, and optimize audience engagement.

Brand Voice & Website Messaging Strategy

Beige Studio

I worked closely with the founders to shape a distinct brand voice and craft compelling website copy that reflects the brand’s unique personality and values. Through in-depth research and strategic messaging, I ensured that the brand stood out in its industry while maintaining clarity and consistency across all touchpoints.

This project was a blend of strategic storytelling, creative copywriting, and brand development, ensuring a compelling and cohesive digital presence.

    • Founder-Led Brand Discovery: Engaged in in-depth discussions with the founders to understand their vision, style, and the emotions they wanted their brand to evoke.

    • Competitor & Market Research: Analyzed industry trends and competitors to identify opportunities for differentiation and refine the brand’s positioning.

    • Strategic Copywriting: Delivered three distinct versions of website copy, allowing the founders to choose the direction that best aligned with their brand identity.

    • Distinctive Brand Voice Development: Crafted engaging, personality-driven copy that amplified the brand’s quirkiness, uniqueness, and core message, ensuring a memorable and authentic presence.

    • Brand Messaging Guidelines: Created a comprehensive guide for future content creation, ensuring consistency across all brand communications and providing a foundation for ongoing brand development.

Comprehensive Newsletter Audit & Optimisation Report

Lighthouse | Future Works

I conducted a comprehensive newsletter audit, evaluating its effectiveness in content, structure, design, and audience engagement. By assessing key elements such as messaging clarity, visual layout, and overall impact, I provided a strategic roadmap for enhancing the newsletter’s performance and reader experience.

This audit provided the author with clear, strategic insights to refine their newsletter, enhance audience engagement, and strengthen their brand presence.

    • In-Depth Content Review: Read and analyzed the requested number of newsletter issues to assess messaging, tone, and storytelling effectiveness.

    • Strategic Content & Engagement Analysis: Evaluated narration, deliverability, uniqueness, and memorability, ensuring the newsletter resonated with its audience.

    • Design & Information Architecture Assessment: Examined layout, readability, information hierarchy, and visual design, identifying areas of information overload or missed engagement opportunities.

    • Performance & Optimization Strategy: Delivered a detailed audit report with actionable recommendations for improving content flow, audience retention, and overall brand alignment.

Thought Leadership Book Editing & Ghostwriting

I worked closely with the author to develop and refine the manuscript, transforming raw notes into a compelling, well-structured book. Through ghostwriting, narrative shaping, and editorial collaboration, I helped bring the author’s ideas to life while ensuring clarity, consistency, and reader engagement.

This project was a blend of strategic storytelling, deep editorial collaboration, and creative development, resulting in a book that is both impactful and true to the author’s voice.

The book was a #1 Amazon Bestseller.

    • Manuscript Development & Ghostwriting: Expanded upon the author’s notes, structuring and refining ideas into a cohesive, engaging narrative.

    • Voice & Style Refinement: Collaborated with the author to develop and refine their voice, ensuring authenticity and alignment with their vision.

    • Structural & Narrative Enhancement: Ensured a logical flow, engaging pacing, and thematic coherence throughout the book.

    • Content Consistency & Editorial Precision: Maintained clarity, tone consistency, and stylistic integrity, ensuring the manuscript resonated with its target audience.

    • Visual & Layout Consultation: Advised on imagery, design, and information presentation, optimizing readability and impact.

    • Publishing Readiness: Ensured the final manuscript was polished and professionally structured for a seamless transition to publication.

Manuscript Structuring and Development, Editing & Publishing Support

I collaborated with an established author and The New York Time’s bestseller to curate, structure, and refine a collection of essays, transforming them into a cohesive and compelling book. Through careful selection, structural organization, and editorial refinement, I ensured the manuscript flowed seamlessly and maintained a strong narrative arc.

This project was a combination of curatorial expertise, structural editing, and publishing strategy, helping the author present their work in a powerful and engaging format.

    • Essay Selection & Thematic Organization: Curated and structured the essays to create a cohesive and engaging reading experience.

    • Manuscript Structuring & Flow Optimization: Organized the content for logical progression, narrative impact, and reader engagement.

    • Editorial Refinement: Edited for clarity, consistency, and readability, ensuring a polished final manuscript.

    • Layout & Design Consultation: Provided guidance on information architecture, formatting, and visual presentation to enhance readability and aesthetic appeal.

    • Comprehensive Book Assembly: Oversaw the manuscript’s development from curation to final structure, ensuring a publication-ready book.

OTHER CLIENTS & COLLABORATIONS

BOMA Global

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TEDx

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Study.eu

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stoic.

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Future Works

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Mudita

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HIGHVIBE Network

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Future Quest

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UNESCO Girl MOVE Academy

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Ideapod

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Hack Spirit

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Body Boom

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Instytut Kościuszki

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BOMA Global • TEDx • Study.eu • stoic. • Future Works • Mudita • HIGHVIBE Network • Future Quest • UNESCO Girl MOVE Academy • Ideapod • Hack Spirit • Body Boom • Instytut Kościuszki •

Meaningful Experiences

  • "I have been incredibly impressed with Justyna's capability to transform our copy into something truly outstanding. She has the ability to drop into our brand's identity (voice, tone, style) and write from the heart of our brand... even the most senior members of our core team struggle to do this. For many writers getting in this groove takes months (and often they still don't get it right!), but Justyna was a total natural from the start. She is timely, thorough, and detail oriented, and she does not need hand holding to get the job done. Grateful to have her on board!"

    Chiyoko Osborne, HIGHVIBE Network

  • "It's my pleasure to recommend Justyna for your content production! We've worked with her on many articles for our platform and have been very happy with the results. Justyna delivers high-quality work with expert insight, is reliable in her communication and timing, and provides valuable input and guidance whereever needed. Two thumbs up!"

    Gerrit Bruno Blöss, Study.eu

  • "Justyna is a wonderful writer and editorial collaborator. She is well organized, has a clear and coherent vision, and completes assignments efficiently. I highly recommend working with her."

    Daniel Pinchbeck, The New York Time’s Bestselling Author

  • "I had the pleasure of working with Justyna at Future Works where she was responsible for our entire content program, writing content for our online magazine on Medium. Justyna is a talented writer, with a knack for delivering a story in a way that is inviting, principled, and personal. She is also a naturally gifted visual curator, having selected and produced the visual content for all of our published works. I have really enjoyed working with Justyna, with her calm can-do attitude, willingness to learn and grow, and empathy for the reader and her coworkers. I recommend her for any content writing or creative curation role."

    Joe Foxton, Future Works